Social Contribution Activities
Our Basic Stance
As a company that engages in a broad range of businesses domestically and overseas, the Kawasaki Group believes that as a member of communities, we have a responsibility for making active contributions to the communities in which we operate.
Additionally, in the context of the SDGs adopted by the UN in 2015, expectations for corporations are high with respect to realizing sustainable societies.
Based on the Kawasaki Group Social Contribution Activities Policy, we are committed to pushing forward with our social contribution activities that leverage our human resources, technologies, and capital and are highly synergistic with our business activities.
The Kawasaki Group Social Contribution Activities Policy
The Kawasaki Group implements social contribution activities in various fields based on the Group Mission, “Kawasaki, working as one for the good of the planet.” We take advantage of our strengths and the capabilities of our employees for such activities. The key areas of our social contribution activities are as below.
- The Kawasaki Group, as a corporate citizen, constructs good relationships with local communities and contributes to their development.
- The Kawasaki Group supports the next generation who lead the future technology.
- The Kawasaki Group preserves the environment and achieves sustainable society.
|Applicable SDGs & Targets||Kawasaki’s Approach & KPIs|
|4.1||By 2030, ensure that all girls and boys complete free, equitable and quality primary and secondary education leading to relevant and effective learning outcomes||
・Handcraft and experiment courses for elementary and junior high school students
・Operation of Kawasaki Good Times World
・Operation of Kawasaki Robostage
・Participation in education events and programs
KPI: The number of participants in handcraft and experiment courses and online educational events
|15.2||By 2020, promote the implementation of sustainable management of all types of forests, halt deforestation, restore degraded forests and substantially increase afforestation and reforestation globally||・Reforestation(in Hyogo and Kochi）
KPI: Achievements of Forest Conservation Activities (area, the number of planted trees)
|17.17||Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships||・Operation of Kawasaki Good Times World
・Official Sponsor for Vissel KOBE (a J. League Division 1 soccer club)
・Support of “Hien”exhibiton at Kakamigahara Air and Space Museum
・Support of community sports activity (ex. hockey)
・Participation in or sponsorship for local events
・Kawasaki Good Times Foundation
KPI: ・The amount of spending for “local communities” ・The number of visitors to Kawasaki Good Times World
Scope of Policy Application
The Kawasaki Group
Key Areas in Our Social Contribution Activities
1. Contribution to Local Communities
We carry out activities for supporting sports and community exchange events, mostly in regions where we have offices or works. In Okinawa, many of our employees have taken part in coral reef regeneration activities as volunteers.
Our aim through these activities is to contribute to the sustenance and development of local communities along with improving our presence in these communities.
2. Support for the Next Generation
As a company that specializes in technological development and its widespread application, employees of the Kawasaki Group develop science education programs and hold handicraft and experiment courses for elementary and junior high school students as well as online classes.
By carrying out these science education programs on a regular basis, we contribute to building children’s interest in science. Moreover, these activities help improve employees’ communication abilities and motivation while improving the Group’s brand reputation.
3. Realization of a Society Coexisting with Nature
Striving to create a society that coexists with nature, the Kawasaki Group engages in forest conservation activities in the three prefectures of Hyogo, Kochi, and Tokyo. This also helps to build environmental awareness among our employees and promote personal exchange with our communities.
These activities facilitate higher environmental awareness among our employees and improve our reputation as an environmentally sensitive company. The amount of CO2 absorbed through these forestation activities is also calculated and disclosed.
Social Contribution Activities Performance Data
Social Contribution Activities by Type (totals for Kawasaki and Kawasaki Good Times Foundation in the United States)
|Donations and philanthropy||%||47.34||34.86||36.29||37.69||31.96|
|Investments (ongoing partnerships with NGOs, etc.)||%||32.62||45.71||46.47||43.72||50.34|
|Advertising and marketing (support funding, campaigns, etc.)||%||20.03||19.42||17.24||18.59||17.70|
Social Contribution Activities Expenditure (totals for Kawasaki and Kawasaki Good Times Foundation in the United States)
|Total||Millions of yen||670||653||712||679||661|
|Breakdown by category||Vitalization of industry and economy||Millions of yen||100||178||205||199||217|
|Communities||Millions of yen||266||154||198||184||204|
|Education||Millions of yen||173||216||214||215||148|
|Culture and sports||Millions of yen||73||59||59||57||55|
|Welfare and humanitarian aid (including disaster relief)||Millions of yen||38||22||7||6||4|
|Others (including environmental safety and disaster prevention)||Millions of yen||20||24||28||18||33|
|Expenditure type||Provision of funds||Millions of yen||191||155||146||160||111|
|Provision of goods||Millions of yen||234||236||238||194||226|
|Employee volunteer activities||Millions of yen||245||262||328||326||324|
|Indirect management costs||Millions of yen||0||0||0||0||0|
|Percentage of ordinary profit||%||1.55||1.73||1.76||-||2.21|
Effects of Our Social Contribution Activities (output, outcome, and impact)
We quantify the performance of main activities in the key areas of our social contribution activities as KPI to make further improvements to the effectiveness of these activities.
KPI/Performance of Our Social Contribution Activities (consolidated domestic)
|Social contribution expenses for communities||Millions of yen||266||154||198||184||204|
|Kawasaki Good Times World visitors||Thousands of people||247||227||198||77||93|
|Handicraft experiment courses||Participants||Persons||435||519||463||0||0|
|Events held||Number of times||24||25||21||0||0|
|Online educational event participants||Persons||-||-||-||663||406|
|Forest conservation activities||Taka, Hyogo||Ono, Hyogo||Machida, Tokyo||Niyodogawa, Kochi|
|Activities per year||Number of activities||1||2||1||0|