Import and Sales of Motorcycles Launched in China

Tokyo, August 8, 2013 — Kawasaki Heavy Industries, Ltd. announced today that starting on August 18, 2013, it will launch the import and sales of its motorcycle products in China through Kawasaki Heavy Industries Management (Shanghai), Ltd., a local subsidiary.

China is the world's largest market for motorcycles, and with the recent economic boom, the tastes and preferences of Chinese customers are becoming more diversified. This trend will likely lead to a growth in recreational riders, the segment targeted by Kawasaki.

Kawasaki will enter the Chinese market with a number of popular models, mainly in the middle- and large-size classes: the Ninja ZX-14R, a flagship model with outstanding sport riding performance, the Ninja 650 and ER-6n, middle-size sport models popular for their stylish looks, and the Ninja 250 and Z250, global strategy models with a quality and performance beyond their class.

Sales offices will be established mainly in large cities, including Shanghai, Beijing and Chengdu. The annual sales target for the first five years will be set at 5,000 units.

Kawasaki will continue to provide products and services that further boost its brand appeal and bring greater satisfaction to customers around the world.